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      Trade
26-10-2010
Khaleja - The Disaster : Krishna Territory Report
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Here's the Krishna Territory Trade  Story for Khaleja.

Distributor : Sakhamuri Mallikharjuna Rao Bought for 2.15 Crores with Prints.

Released Through Alankar Prasad on Percentage Basis.

Released in 52 Screens of 22 Centres on Day 1. Each day of the 1st week saw a termination and the  1st week is completed  in only 34 Theatres. Now Running in 21 ( 16 direct ) Centres of which 18 are in daily deficits already.

Collected a 1st wek share of 77 Lakhs

2nd Week 14.2 Lakhs

3rd Week 1.5 Lakhs ( 4 Days )

Total 18 Days Share 92.7 Lakhs

Total Distributor Share ( including SG's ) - 97 Lakhs

Expected Full Run Distributor Share - 1 Crores appx.

Total Returns for the Distributor after excluding the local Distributor commission : 90 - 95 Lakhs

Total Loss : 1.2 -1.25 Crores. That is arond 60% of the total investment of 2.15 Crores!.

Really a Big Lesson for the over enthusiastic Buyers who dont know the Trade realities!.

-Other Territory stories to follow..
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